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  • 标题:BUILDING PATIENT LOYALTY USING ONLINE TOOLS
  • 本地全文:下载
  • 作者:Popa Adela Laura ; Vladoi Anca Daniela
  • 期刊名称:Annals of the University of Oradea : Economic Science
  • 印刷版ISSN:1222-569X
  • 电子版ISSN:1582-5450
  • 出版年度:2010
  • 卷号:XIX
  • 期号:01
  • 页码:766-766–771
  • 出版社:University of Oradea
  • 摘要:The aim of the paper is to present the online tools used by private healthcare organizations in order to generate patient loyalty. The research emphases a comparative analyze between the Romanian and other European countries private healthcare organizations referring to online tools used by these organizations on their websites to generate patient loyalty
  • 关键词:healthcare marketing, patient loyalty, online tools, relationship marketing
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