期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2010
卷号：XIX
期号：01
页码：797-797–802
出版社：University of Oradea
摘要：The concept of privacy, seen in connection with the consumer’s private space, and defined in terms of the specific personal data has gained an increasing importance, as a result of the organizations’ extended attempts, within their marketing efforts, to capture, process and use the consumers’ personal data. Paper explores the attitudes of the consumers regarding their personal data in terms of their disclosure, previous agreement consumers should grant to the companies or public institutions (authorities) processing them, employment, registration and processing by the companies, and buying products and/or services as a result of a direct approach
关键词：Privacy, consumer private space, personal data
