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  • 标题:PRICING STRATEGY USED AS A TOOL FOR BUILDING CUSTOMER SATISFACTION IN THE RETAIL SECTOR
  • 本地全文:下载
  • 作者:Paul Marinescu ; Niculae Sabin Mihai ; Toma Sorin
  • 期刊名称:Annals of the University of Oradea : Economic Science
  • 印刷版ISSN:1222-569X
  • 电子版ISSN:1582-5450
  • 出版年度:2010
  • 卷号:XIX
  • 期号:02
  • 页码:1122-1122–1127
  • 出版社:University of Oradea
  • 摘要:The purpose of this article is to highlight the importance of pricing strategy in the retail sector and the power of their influence on consumer behavior. Merchants should consider the price generates perceptions and can influence consumer behavior and buying customers. They must also understand how to participate in the price of consumer satisfaction
  • 关键词:Consumer behaviour, price strategy, retail, price satisfaction, price fairness
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