Today's students have grown up in the Internet era, where they actively participate in the generation and consumption of information. To create and promote student interest in the classroom, business school faculty therefore have to actively engage them as part of the learning process. This article presents ways in which to incorporate active learning as part of a service operations management (SOM) course at both the undergraduate and graduate levels. We identify specific action learning projects for both levels, based on student maturity and business experience. These projects align with specific topics that are typically presented in a service operations management course. We also present a framework that provides insights for aligning the types of action learning projects with the nature of the data used and the types of intended outcomes. Student feedback suggests that there is significant value in these projects for both the students and faculty.