摘要：This work aims to delineate the long journey of health communication, from the beginning
to the present, stressing how the concept of health service and human health have been evolving
together with the kind of political approach to the problem. First, the approach was mainly repressive
and based on the surveillance of territory, so that jurisdiction in health matters was centralized
and entrusted to the Ministry of Interior. Consequently, communication had little space and was
directed to an elite group of insiders, who were able to cope with any public health emergencies, using
a very technical and essential language, confusing for most people. In the course of the years,
we understood that the reaching of the objective health could be realized with the involvement of
citizens, organized groups, public and private institutions. Therefore, it is necessary to ensure citizens
the right to receive a clear and correct information, enabling them to be self responsible and better
manage their health, in a more and more personalized way, using an authoritative but confidential
language and all the modern media.
关键词：Key words: communication, health promotion, information, counselling.
