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文章基本信息

  • 标题:SATISFACTION, QUALITY AND PERCEIVED VALUE IN SPECTATORS OF ATHLETICS
  • 本地全文:下载
  • 作者:Calabuig, F. ; Burillo, P. ; Crespo, J.
  • 期刊名称:Revista international de medicina y ciencias de la actividad fisica y del deporte
  • 印刷版ISSN:1577-0354
  • 出版年度:2010
  • 卷号:10
  • 期号:40
  • 页码:577-593
  • 出版社:CV Ciencias del Deporte RedIRIS
  • 摘要:The interest in knowing the user's perceptions regarding the quality and value of the service has been transferred to the sports events. Knowing which are the determinant elements for the general satisfaction of the spectator, will cause to the organizations a greater loyalty and improvement in its sport projects. This study analyzes, through a questionnaire, the different dimensions from the quality and the value perceived in the prediction of the satisfaction of the spectator of an athletic competition and in terms of their socio-demographic characteristics. The results indicated gender differences with regard to: (a) tangible factors (cleanliness, sound and vision qualities), (b) stadium staff (kindness, professionalism), and (c) perceived cost (time, money). These results would be relevant for managers in charge of sport events in order to plan strategies dedicated to services improvement.
  • 关键词:sporting events;satisfaction;service quality;perceived value;sport management
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