摘要：In the context of global environmental debates and growing multi-nationalizations of
businesses through alliances, this article offers proposition as to be tested to gain an
understanding of understudied barriers (i.e., fear of cultural encroachment and varying
environmental sustainability standards) to adoption of environmental sustainability best
practices by company managers across NAFTA. The propositions are framed in 1) cultural
identity theory, 2) social identity theory, 3) rational development theory, and 4) sustainability
theory. The paper proposes culture implications on management decision-making as to
adoption of out-group best practices. Further, a road map to measurement development is put
forth in the study that is adaptable to across nations.
关键词：Keywords: Cultural Encroachment, NAFTA, Sustainability, Propositional
