文章基本信息
- 标题：A Study on Using Business Intelligence for Improving Marketing Efforts
- 本地全文：下载
- 作者：Arpan Kumar Kar ; Ashis Kumar Pani ; Supriya Kumar De 等
- 期刊名称：Business Intelligence Journal
- 印刷版ISSN：1918-2325
- 出版年度：2010
- 卷号：3
- 期号：2
- 出版社：Business Intelligence Service
- 关键词：Marketing Business;Marketing Efforts;Marketing Departments;Business Intelligence Systems;Marketing Strategies;Product Development Life Cycle
