摘要：Practitioner concerns and the changing educational marketplace are pressuring colleges to
provide more skills based learning. Among the newer skill based areas of study that is greatly in
demand is professional sales. In this paper, two courses in a successful professional sales
program are examined through the lenses of experiential learning theory and Bloom’s taxonomy
of educational objectives. Experiential learning theory posits that cycles of experience and
reflection can create greater levels of understanding and skills. Bloom’s taxonomy provides a
sequence of increasingly comprehensive and complex levels of learning. These two frameworks
are conceptually combined to show how experiential learning cycles can incrementally move
students to higher levels of learning. The exercises and activities in the professional sales
courses support and illustrate this important concept and show how tangible, marketable skills
can be developed in a classroom setting.
