Understanding frequent changes in the fashion system movement, is occupying more space in the researcher, designer and marketer’s agenda. The research of social and cultural trends is a very efficient manner to study the future as a way of minimizing risks related to the unknown time. The research project ‘omitted for blind review’ , uses a specific method of studying emerging signs and aims to identify the spirit of times (zeitgeist) and translate it, then, into short and medium period trends for the fashion industry.