期刊名称：Cuadernos de Ciencias Económicas y Empresariales
印刷版ISSN：0211-4356
出版年度：2010
期号：58
出版社：Universidad de Málaga
摘要：ABSTRACT
The preoccupation to consider the heterogeneity in fi rm behavior within an
activity sector has been one of the main reasons for the search and identifi cation
of strategic groups, generating an inexhaustible debate in the scope of the strategic
management. Nevertheless, this preoccupation has not been limited to identify fi rm
archetypes or confi gurations, but also it has extended to the study of possible differences
in performance between the identifi ed groups. In this paper, we tried to answer
to this double problem focusing in the scope of franchising. A data base including
all the franshisor chains (664) that operated in Spain in 2005 has been elaborated.
Results reveal the existence of fi ve strategic groups (types of franchisors) perfectly
differentiated, which are described from the strategic variables they defi ne them. Also,the existence of differences between groups with regard to results is shown based on
some performance measures (income, ordinary results and profi t).
关键词：KEY WORDS: Franchising, Franchisors, Strategic Groups, Results, Profi t.
