文章基本信息
- 标题：Explaining Franchisor’s Tendency to Use Multi-Unit Franchising: Development of a Theoretical Model
- 本地全文：下载
- 作者：Dildar Hussain ; Muhammad Zafar Yaqub
- 期刊名称：Journal of Business & Economics Research
- 印刷版ISSN：1542-4448
- 电子版ISSN：2157-8893
- 出版年度：2009
- 卷号：7
- 期号：9
- 出版社：The Clute Institute for Academic Research
- 关键词：Franchising;Theoretical Models;Empirical Test;Transaction Costs;Transaction Cost Theory
