文章基本信息
- 标题：Need for Cognition as a Moderator of Affective and Cognitive Elements in Online Attitude toward the Brand Formation
- 本地全文：下载
- 作者：Chip E. Miller ; James Reardon ; Laura Salciuviene 等
- 期刊名称：Journal of Business & Economics Research
- 印刷版ISSN：1542-4448
- 电子版ISSN：2157-8893
- 出版年度：2009
- 卷号：7
- 期号：12
- 出版社：The Clute Institute for Academic Research
- 关键词：Cognition;Moderator;Traditional Attitudes;Dual Mediation Hypothesis;Creative Elements
