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  • 标题:Establishment of Partnerships between Supermarkets and Horticulture Irrigation Cooperatives in Mt Darwin, Zimbabwe: A Case Study of Dotito - Muchenje Irrigation
  • 本地全文:下载
  • 作者:Roseline T. Karambakuwa ; Tsitsi Gate ; Ngonidzashe Karambakuwa
  • 期刊名称:The Journal of Sustainable Development in Africa (JSDA)
  • 电子版ISSN:1520-5509
  • 出版年度:2010
  • 卷号:12
  • 期号:7
  • 出版社:Institute of Sustainable Development in Africa
  • 摘要:Most horticulture irrigation cooperatives in Zimbabwe are failing to establish strong relationships with supermarkets. Instead, commodity brokers buy the fresh produce from the irrigation cooperatives and sell at a profit to the supermarkets. The research sought to find out reasons why there are weak links between the supermarkets and horticulture irrigation cooperatives and ways in which these relationships can be improved. A case study of Dotito - Muchenje cooperative, located in Mt. Darwin, Zimbabwe, was carried out. Data was collected from 30 farmers through questionnaires. Interviews and field observations at the irrigation cooperative were made to complement data collected through questionnaires. Key information was obtained from officials in the Department of Irrigation in the Ministry of Agriculture Mechanism and Irrigation Development. Interviews were carried out with 10 supermarkets in Bindura and Mt. Darwin towns, the nearest towns to the scheme. The research findings show that the weak links between the cooperatives and supermarkets are predominantly caused by the lack of marketing skills on the part of cooperatives and excessive marketing costs. There is need for management in the cooperatives to improve governance methods and women representation in decision making.
  • 关键词:Keywords: Cooperatives; Supermarkets; Marketing
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