The operation limitations of the value chain have occurred in the Internet times obvious, and the value network is a new concept to develop the useful and discard the useless for the value chain. As the new concept, the value network has been a leading concept in the world. Based on the analysis of the limitations of the value chain, the new research results of the value network in the theoretical and industrial cycle are referenced to put forward the concept model of rebuilding the value chain based on the value network in the network trading environment, which could provide theoretical references for enterprises to quickly enhance the service speed, respond the market, offer individualized products, and increase the consumer value in the new business environment.