期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2011
卷号：6
期号：6
页码：183
DOI：10.5539/ijbm.v6n6p183
出版社：Canadian Center of Science and Education
摘要：As the Terengganu creative industry grows from the producing sector into more complexes in industrialization, entrepreneurship will draw more attention to the need for emphasizing on creative industry. There is a vast of view to measure the factors which are affected to the growth of business performance. Thus, entrepreneurial personality becomes as a variable which have a relationship to the business performance in Terengganu creative industry. Malaysia Handicraft Development (Kraftangan Malaysia) is a government agency that taken responsibility to assists creative entrepreneurs in developing entrepreneurial characteristic and improving the business performance. According to previous literatures, several factors of entrepreneurial personality are strongly contributed to the performance of small and medium business in creative industry, such as; need for achievement, locus of control, creativity, innovative and also strategy to grab market opportunities. Therefore, the purpose of this paper is to measure the relationship of entrepreneurial personalities and business performance among Terengganu creative entrepreneurs who are engaged with the Kraftangan Malaysia, as well as in Terengganu branch. The output reveals that the result of this study is statistically significant with moderate correlation in a relationship of entrepreneurial personality and business performance. However, the partial correlation reveals that the moderating of government initiative is slightly lower correlated toward the relation of entrepreneurial personality and business performance. Finally, this study implicated two matters that should be concerned by Terengganu creative entrepreneurs once to become as a satisfaction creative entrepreneurship, there are; desire to transform the conventional thinking into a new paradigm, and; attempt to change the culture of life.
