期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2011
卷号：6
期号：4
页码：214
DOI：10.5539/ijbm.v6n4p214
出版社：Canadian Center of Science and Education
摘要：Based on an analysis of the present situation of customer value evaluation of FX Science and Technology Corporation Ltd. in the stream media industry, this paper establishes a customer value evaluation system applicable to this company to evaluate the customer value and subdivide the customers, hence helping the company to integrate the effective resources to the most valuable core customers and the most potential sub-value customers. Through reasonably allocating the resources will a stable long-term customer relationship be established and the customers will participate in the management activities, improving the whole company’s profit-earning ability and competitive ability in an all-round way.
