期刊名称:International Journal of Business and Management
印刷版ISSN:1833-3850
电子版ISSN:1833-8119
出版年度:2011
卷号:6
期号:3
页码:109
DOI:10.5539/ijbm.v6n3p109
出版社:Canadian Center of Science and Education
摘要:Existing empirical evidence on relationship between strategic orientation and organizational performance is mixed; moderators and mediators are therefore introduced. Since the relationship may differ from one organization to another in various background, this article offers a critical literature review in the context of born global and explores relevant empirical literatures from direct effect on strategic orientation and organizational performance to moderating effect and mediating effect. Besides, dimensions and measurement of constructs are discussed and further research directions are provided finally.