This research investigates the impact of WTO on the World Rice markets and from last five years and their impact on the Pakistan’s export earnings as well as in economy. Data were collected from the Primary as well secondary sources of the Rice producing countries The URAA imposed relatively few policy changes for rice; yet these changes are having observable effects .The URAA has caused Pakistan to makes significant adjustments to its international market effects are possible from this policy changes .The other major identifiable policy changes relate to the increase export to developed countries. Pakistan. Model projections of the effects of the URAA on rice suggest increase of 7% were to occur it will be a very long time before we would have enough data to reject the hypothesis of on changes in the world price of Rice . Faced with this data problems we turn to the specific market for high quality Pakistan Rice to look fore to look for market impact base on our review of the polices and market realties. It was revealed that from the last five years there is no visible impact on export laid growth but from last thee years price shocks was observed in Pakistan, due to increases in the world rice market by 200 percent in various Asian countries. Consumers are facing the price shock problem in Pakistan and world Rice market the statistical results were similar for the alternative specification of gross margins and prices as the economic decision available. However, the price elasticities derived using the gross margins specification were about a third of those using the prices specification. The gross margin specification yielded additional information in the form of yield and input cost elasticities.