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  • 标题:On Marketization Mode of College and University Sports Grounds and Stadiums in Shandong Province
  • 本地全文:下载
  • 作者:Yun Ma
  • 期刊名称:International Journal of Marketing Studies
  • 印刷版ISSN:1918-719X
  • 电子版ISSN:1918-7203
  • 出版年度:2011
  • 卷号:3
  • 期号:1
  • 页码:140
  • DOI:10.5539/ijms.v3n1p140
  • 出版社:Canadian Center of Science and Education
  • 摘要:We analyze the present situation and main problems of management of college and university sports ground and
    stadiums of Shandong province, by means of literature review, investigation and logic analysis. Furthermore,
    combining with social sports development status of Shandong Province, we propose the ideas and mode of
    marketization of college and university sports ground and stadiums, and establish the marketization mode of
    college and university sports ground and stadiums in Shandong Province.
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