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  • 标题:Evaluating Effect of Knowledge Management in Sales Forecasting: Evidence from Iran’s Food Retail Industry
  • 本地全文:下载
  • 作者:Ehsan Borousan ; Navid Sharifian ; Azin Hajiabolhassani
  • 期刊名称:International Journal of Business and Management
  • 印刷版ISSN:1833-3850
  • 电子版ISSN:1833-8119
  • 出版年度:2011
  • 卷号:6
  • 期号:10
  • 页码:213
  • DOI:10.5539/ijbm.v6n10p213
  • 出版社:Canadian Center of Science and Education
  • 摘要:The paper is going to look at forecasting in a new way, using knowledge management concepts. Any forecast
    including sales forecast have to use data, Information or knowledge in a personalized or codified way. Codified
    knowledge can be assumed as the result of knowledge management. In this research codified knowledge used for
    forecasting is measured in seven companies and also the accuracy of forecasting is evaluated. Results
    demonstrate a significant growth of accuracy by using codified knowledge which is an elementary
    implementation of knowledge management.
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