Since 2006, the piauí magazine presents to the brazilian journalism a different proposal, in which the reality is constructed with uncommon guidelines, different approaches and humor. It’s possible to observe that authorship is one of the relevant aspects in the narratives. Therefore, through the a study of case and bibliographical revision, from a sample of five editions, since the launch (2006, 2007, 2008, 2009 and 2010), searchs to reflect about the function that the authorship assumes inside of the narrative, as well as the resources used by professionals to build each reality.