文章基本信息
- 标题：The Effect of Brand Social Power Dimensions on Purchasing Decision Based on Iranian Customers’ Subjective Readiness
- 本地全文：下载
- 作者：Kambiz Heidarzadeh Hanzaee ; Kamal Ghalandari
- 期刊名称：World Applied Sciences Journal
- 印刷版ISSN：1818-4952
- 电子版ISSN：1991-6426
- 出版年度：2011
- 卷号：13
- 期号：05
- 出版社：International Digital Organization for Scientific Information Publications
- 关键词：brand;Social Power;Dimensions;Decision;Iranian
