摘要：One of the many responsibilities confronting leaders is the creation and maintenance of
organizational characteristics that reward and encourage collective efforts. The organizational
culture stands out as one of the components that are important to sustaining performance, and
competitive advantage, and a good reason for becoming a great company. The reason for ethical
failure in many organizations is the fact that while leaders concede of culture as a powerful tool
that can create and sustain performance, only few leaders give it the attention it deserves. The
cause of ethical failure in many organizations can be traced to organizational failure of
leadership active promotion of ethical ideals and practices. This paper will discuss the use of
Schein’s five primary mechanisms as a model for leaders in creating a culture that supports
moral and ethical behavior. Examine the implications of this model in gaining competitive
advantage, and will further critique the implications of an unethical culture within the
organization in terms of maintaining or expanding its market share.
