期刊名称:Discussion Paper / Département des Sciences Économiques de l'Université Catholique de Louvain
印刷版ISSN:1379-244X
出版年度:2005
卷号:1
出版社:Université catholique de Louvain
摘要:We consider a model of daily newspapers’ competition to test the validiity of the so called “theory of the circulation spiral”. According to it, the interaction between the newspapers and the advertising markets drives the newspaper with the smaller readership into a vicious circle, finally leading it to death. In a model with two newspapers, we show that, contrary to this conjecture, the dynamics envisaged by the proposes of the theory, does not always lead to the elimination of one of them.