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文章基本信息

  • 标题:Newspapers’ market shares and the theory of the circulation spiral
  • 本地全文:下载
  • 作者:Jean, GABSZEWICZ, P.G., GARELLA, N., SONNAC
  • 期刊名称:Discussion Paper / Département des Sciences Économiques de l'Université Catholique de Louvain
  • 印刷版ISSN:1379-244X
  • 出版年度:2005
  • 卷号:1
  • 出版社:Université catholique de Louvain
  • 摘要:We consider a model of daily newspapers’ competition to test the validiity of the so called “theory of the circulation spiral”. According to it, the interaction between the newspapers and the advertising markets drives the newspaper with the smaller readership into a vicious circle, finally leading it to death. In a model with two newspapers, we show that, contrary to this conjecture, the dynamics envisaged by the proposes of the theory, does not always lead to the elimination of one of them.
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