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文章基本信息

  • 标题:Advertising and competitive access pricing to internet services or pay-TV
  • 本地全文:下载
  • 作者:Jean, JASKOLD-GABSZEWICZ, Didier, LAUSSEL, Nathalie, SONNAC
  • 期刊名称:Discussion Paper / Département des Sciences Économiques de l'Université Catholique de Louvain
  • 印刷版ISSN:1379-244X
  • 出版年度:2006
  • 卷号:1
  • 出版社:Université catholique de Louvain
  • 摘要:We study access pricing by platforms providing internet services or pay-TV to users while they allow advertisers to have access to these users against payment via ads or banners. Users are assumed to be ad-haters. It is shown that equilibrium access prices in the users’ market are increasing in the dimension of the advertising market : the larger the number of advertisers, the higher the access prices for both platforms.
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