期刊名称:Discussion Paper / Département des Sciences Économiques de l'Université Catholique de Louvain
印刷版ISSN:1379-244X
出版年度:2006
卷号:1
出版社:Université catholique de Louvain
摘要:We study access pricing by platforms providing internet services or pay-TV to users while they allow advertisers to have access to these users against payment via ads or banners. Users are assumed to be ad-haters. It is shown that equilibrium access prices in the users’ market are increasing in the dimension of the advertising market : the larger the number of advertisers, the higher the access prices for both platforms.