摘要：The financial planning profession is filled with many different individuals all with as
many unique backgrounds. Relatively few empirical studies to date have been written regarding
the impact financial planner behavior may have on success derived within the financial planning
profession. This article examines three principle research questions centering on financial
planner behavior, objective and subjective and empirically examines the impact of each on
planner success. Results of this study indicate that behavior does have an
