摘要：As individuals decide to open or pursue a small business, an important option available to
most entrepreneurs involves whether or not to purchase a franchise. An increasing number of
small businesses started during the last 30 years have involved some form of franchising. One
major reason small business owners choose to become franchisees is these small business
franchisees are able to operate as if they were much larger enterprises.
As one analyzes franchises and franchise fees it appears there is a variety of similar fees
and monthly expenses related to all franchised businesses. It appears, however, a large majority
of people are confused over what fees are actually required and what the various fees entail. It
also appears a large number of franchise fees and monthly expenses are based on the
McDonald’s Corporation fee structure. Important franchising insights can be gained by
analyzing the concepts employed by McDonald’s with regard to fees and expenses. When
analyzing the franchises of various companies, one can easily become confused with all the
terms used to discuss the multitude of fees and expenses. Franchise fees, security fees, base rent
fees, percent rent fees, service fees, and royalty fees, not to mention the various purchase cost
options, all come into play. Based on the research of McDonald’s fee structures, hopefully,
future conclusions can be made and comparisons of associated fee structures of other franchised
companies can be drawn in a more enlightened manner
关键词：Keywords: franchising, McDonald’s, franchisors, franchisees, small business, franchising fees.
