期刊名称：Facta Universitatis. Series Economics and Organization
印刷版ISSN：0354-4699
电子版ISSN：0354-4699
出版年度：2009
卷号：6
期号：3
出版社：University of Nis
摘要：The paper analyses the beginnings, development, allocation, types and tendencies of the development of hotel chains in the world. The fast development of tourism, globalization process and changed political situation in the world, increase in the number of business trips, application of information technology and other factors have led to a change in the business orientation of hotels, which is best shown in forming large hotel chains, internationalization and globalization of business. One of the basic indicators of the global orientation of international hotel chains is seen in their territorial range and their share in the world accommodation offer. As a consequence of competition and struggle for a better position on the international market, there is a tendency to enlarge and join hotel chains. The most important types of hotel chains are: corporate chains, management companies and voluntary chains
关键词：Hotel chains, global orientation, territorial allocation, internationalization, brand
