This article criticizes the way by which the electronic media migration to the digital era in Brazil was adopted, neglecting their promises to be instruments of social inclusion in the information era. Such transition form, conducted by the resent owners of radio and television channels, aims only at preserving their licenses, their business models and their monopolies on the production and distribution of audio and video contents. This model, based on an old mass ommunication paradigm, is incompatible with the webergence phenomenon as an electronic intellectual technology. From the perspective of the intellectual technologies studies, the text concludes that, despite the HD-radio and HDTV implementation, the way it is being proposed, may delay the country’s digital inclusion due to the several obstacles to its accomplishments, it will hardly reach this proposal, because the hardware based broadcast will no longer detain the monopoly over the production, distribution, and the public.