摘要：This paper aims to determine the current public relations approach in Turkey evaluating the development of
Turkish public relations literature on a periodical basis. For this reason, the table of content sections of the
academic books on public relations published in Turkey between 1960 and 2010 were analyzed with the content
analysis method. As a consequence of the study, it becomes clear that there are differences in the public relations
approach across time. Assessing by the economic and political context of Turkey, these differences are called in
the frame of Grunig and Hunt’s (1984) four models (Press Agentry, public information, two-way asymmetrical,
two-way symmetrical models). This study highlights the fact that context is important when examining public
relations education and practices in Turkey.
