摘要：In the context of Romania¡¯s accession to the European Union, the
implementation of corporate social responsibility (CSR) into day-to-day business
decisions has become one of the main pillars of the economic and social
development. Although CSR was initially considered an attribute of large
companies, especially international and multinational ones, in the last years the
importance of the concept application was also demonstrated for small and
medium sized enterprises (SMEs). This particular importance is based on the
strategic advantages and positive stakeholders¡¯ implication that CSR usuallybrings on for the responsible companies. Considering the above mentioned
premises, the purpose of the present research paper is to emphasize the main
characteristics of CSR in Romania for all types of companies, but especially for
SMEs. First part of the paper aims to synthesize the CSR models considering
the specialized literature and the European requirements in the field. Second part
of the paper is devoted to CSR model identification for the Romanian business
environment based on theoretical and practical evidence. Finally, third part of the
research aims to highlight the main advances in the domain of SMEs¡¯ CSR in
Romania ¨C what was done, as well as other necessary measures ¨C what should be
done, in order to transform this type of implication into strategic business actions
developed according to the European and national requirements. Examples of
best practices and relevant case studies would be analyzed for strongly confirming
the theoretical framework and also an optimal model could be emphasized for
SMEs in Romania.
关键词：Corporate Social Responsibility (CSR), Model of CSR, Business
Strategy, Comparative Advantage, Stakeholders, Small and Medium Sized
Companies (SMEs), Business Environment in Romania
JEL Classification: M14, M19
