出版社：Pontifícia Universidade Católica do Rio de Janeiro
摘要：In the age of participatory culture, fans and consumers are no longer passive
receptors of products and services in general. Contemporary consumers of audiovisual
media, in particular, do not stand at the very end of the production chain. This new
empowered consumer now questions hierarchies and boundaries that were once clearly
established between producers and consumers (Mazetti, 2009, p. 2). Supported by all the
technology available nowadays, this revolutionary interaction between audiovisual media
viewers and products has also been influencing the audiovisual translation market, with
much new translated material in countless languages being distributed for free every single
day.
