Advertising directed to children through television plays a vital role in the formation of concepts, values and attitudes toward consumerism. The process of consumer education, participates in the structuring of the child's perception of itself and building values from models that are presented by a society that recognizes those who have purchasing power, and excludes those who can not access the consumer goods. The child is therefore at an early age, exposed to forms of violence that is being treated as the target consumer and not as a citizen in development, with the right to perform all stages of their growth and maturity.