摘要：Imagine this scenario. A revered CEO stands up in front of his eleven Vice Presidents
and gives a riveting speech to them. He speaks articulately and succinctly while capturing
every tidbit of their imaginations. He speaks with passion and gives them a mission to carry
out in the future. Every word echoes around the room and reverberates in the heads of
those listening. They take notes and compare their notes to make sure they scribed every
word perfectly. He then walks out the door, leaves the building and is tragically killed while
driving to a lunch meeting. His followers’ last memory of him is this riveting speech, and
the eleven men in the room leave that day to devote the rest of their lives to living and
carrying out the words that leader spoke. They promote their mission everywhere they go
and expand their organization to become the longest lasting, fastest expanding, most
controversial, most life changing organization in human history, complete with the most
patriotic and dedicated employees the world has ever seen. They literally infiltrate every
aspect of every segment of every world culture. And it starts with one, 61-word speech.
