期刊名称：Facta Universitatis. Series Economics and Organization
印刷版ISSN：0354-4699
电子版ISSN：0354-4699
出版年度：2011
卷号：8
期号：3
出版社：University of Nis
摘要：A highly competitive market creates the need for constant search for the ways in which the companies could create and offer products with unique features and at a lower price than it would be the case with the competition. Competitive advantage and better market position depend on the choice of appropriate strategy. Companies are in a position to select some generic strategies. The concept of target costing is a part of the strategic process of cost management and company management. It is based on the attempts to create low-cost product by managing costs in the phase preceding the production phase, without endangering the product’s functionality and usefulness for the buyers. Therefore, this concept offers a solid information basis for the realization of generic strategies of a company
