摘要：In 1974, Malcolm Bricklin, a charismatic automotive entrepreneur,
announced a dazzling new vehicle, the Bricklin SV1. He was
immediately heralded as a throwback: the last great automotive
entrepreneur, akin to a Henry Ford. But Bricklin‘s dreams quickly
soured. The oil embargo, new regulations, and a shift in tastes
hampered production. Poor engineering, inexperience, and
corporate disorganization and nepotism crippled the company.
After building 3,000 vehicles, Bricklin was put into receivership in
1976. In this essay I examine Bricklin as an example of failed
entrepreneurship within a mature sector of the economy and
attempt to understand this failure at a time of dislocation and
restructuring in the North American auto sector.
