摘要：Radio and television help to fix and develop the
norms of the correct speech, form the attitude of
society towards the prestigious speech. Therefore,
it is very important the conversational speech of the
Mass Media employees to be perfect. Actual problems
of the public speech accentuation are analyzed
in the article. Basing upon the analysis of the radio
and television announcers’ speech, material of Music
and Theatre Academy students’ examinations of stage
speech and speciality (management) and the interview
with students from the Department of Lithuanian
Language Linguistics and Communication of
Siauliai University the most frequent accentuation
mistakes are discussed. One asks what should be
done in order to reduce the accentuation mistakes in
the public speech. The analysis of the watched television
broadcasts shows that the majority of mistakes
are the diversion of accentuation. Quite often the
mistakes of accentuation transfer. The results of the
research of correct accentuation of the public speech
proved that the most frequent accentuation mistakes
are the diversion and transfer of accentuation. The
international words are the most incorrectly accentuated.
However, students’ attitude towards the public
speech accentuation is optimistic, that public speech
accentuated correctly will become the necessity.
