期刊名称：The Journal of Sustainable Development in Africa (JSDA)
电子版ISSN：1520-5509
出版年度：2011
卷号：13
期号：6
出版社：Institute of Sustainable Development in Africa
摘要：Zimbabwe faced a decline in tourist arrivals in 2008 due to political instability, economic recession and negative media
publicity. In 2009, a Government of National Unity (GNU) was formed and a multi currency system was introduced. This
study analyses the impact of Zimbabwe Tourism Authority initiatives on tourist arrivals for the period 2008 to 2009. Fifty
questionnaires were distributed to a sample of six stratified tourism stakeholders, including the Zimbabwe Tourism
Authority. Secondary data analysis complimented the questionnaires. The study found out that tourist arrivals declined in
Zimbabwe during the period 2008 and ZTA initiatives did not have much impact on tourist arrivals during that period.
Initiatives by ZTA had a positive impact on arrival of tourists in Zimbabwe in 2009 after the formation of the Government of
National Unity (GNU) and introduction of a multi currency system.
