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  • 标题:Scenario Planning as a Recipe for Corporate Performance: The Nigerian Manufacturing Sector Experience
  • 本地全文:下载
  • 作者:Owolabi Lateef Kuye ; Ben Akpoyomare Oghojafor
  • 期刊名称:International Journal of Business and Management
  • 印刷版ISSN:1833-3850
  • 电子版ISSN:1833-8119
  • 出版年度:2011
  • 卷号:6
  • 期号:12
  • 页码:170
  • DOI:10.5539/ijbm.v6n12p170
  • 出版社:Canadian Center of Science and Education
  • 摘要:

    As organisations struggle to deal with an increasingly uncertain world, they are looking to their managers to find
    ways in helping them to prepare for possible futures. Many organisations now apply scenario planning methods
    as means of evaluating their effectiveness and performance under different sets of assumptions about the future.
    This study investigates the relationship between scenario planning and corporate performance in the
    manufacturing sector in Nigeria. A survey research method was used to generate data from a sample of
    manufacturing firms in Nigeria on scenario planning and corporate performance variables. Responses from the
    survey were statistically analyzed using descriptive statistics, product moment correlation, regression analysis and
    Z-test (approximated with the independent sample t-test). The results of the study indicate a statistical significant
    relationship between scenario planning and corporate performance as well as reveal a significant difference
    between the performance of firms whose scenario planning are low and the performance of firms whose scenario
    planning are high. The research findings provide insights regarding how the interaction between scenario
    planning and corporate performance would assist the growth and development of the manufacturing sector in
    Nigeria.

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