摘要：Tourism destination has seen as a consolidation of products and experience which influencing tourists to travel. Even though there are many studies in various aspects of tourism destination, the shift of “mass tourism” to “alternative tourism”, the changes of tourist tastes as well as an increasing of travel capabilities, have called for a tourism destination to be more creative in offering niche tourism or more importantly, “Tourist Friendly Destination”. Since there are no specific theories, concepts, frameworks and indicators in tourist friendly destination usage, thus leaving a gap of knowledge and misunderstanding about the formation of tourist friendly destination. Therefore, the aim of this study is to develop a tourist friendly destination concept by using a tourism system approached. The main objective of this study is to identify the roles of tourism system, which influence of the element of activity, product and space towards the development of tourist friendly destination concept. Through this study, it is an attempt to provide a relevant tourist friendly destination concept and to be as a benchmark for tourism destination, which using this concept.
