The tourist friendly destination is a concept that provides satisfaction to tourists through maximum utilisation of the aspects of space, activities and products sans interference or problems, beginning from a tourist’s place of origin all the way to the desired tourism destination. It is viewed as a concept that prioritises tourists as customers. However, studies that of such initiatives are quite limited and sector based, thus leaving a gap of knowledge and misunderstanding about a usage of tourist friendly destination. In light of this predicament, this study is a concept paper with the aims of identifying stakeholder and their roles in the formation of tourist friendly destination concept. Through this study, it is found that the formation of tourist friendly destination concept were responsible by public sector and private sector together with domestic tourist through the aspects of space, activity and product in tourism system approached. Therefore, this study will attempt to shape this concept through cooperation from stakeholder as part to follow the demand and need of tourist as customer in tourism destination.