This paper identifies and proposes a number of approaches and practices that are designed to help organizations grapple with new work-place realities, the impact of globalization and international competition. The proposed measures signal a shift in some of the traditional human resource management practices, which are increasingly becoming inadequate. The measures are mainly focused on promoting new work-place cultures, organizational language, multi-skilling and customer focus. The researchers however conclude that a number of tested and established human resource management practices need to be combined with the new paradigm in order to achieve significant productivity improvements that can lead to widespread superior corporate performance. The study suggests further research of empirical flavour in order to establish the effectiveness of the commendatory propositions made.