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文章基本信息

  • 标题:Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Sabah, Malaysia
  • 本地全文:下载
  • 作者:Ahmad Puad Mat Som ; Azizan Marzuki ; Maryam Yousefi
  • 期刊名称:International Journal of Marketing Studies
  • 印刷版ISSN:1918-719X
  • 电子版ISSN:1918-7203
  • 出版年度:2012
  • 卷号:4
  • 期号:4
  • 页码:39
  • DOI:10.5539/ijms.v4n4p39
  • 出版社:Canadian Center of Science and Education
  • 摘要:

    Revisit intention has been highlighted as an important research topic in competitive market of tourism destinations. Despite the considerable number of research on repeat visitors, it remains unclear why people undertake repeat visits and what kind of characteristics hold repeat visitors. This research aims to identify factors influencing repeat visitors to Sabah, Malaysia. The results of this study indicated that “destination image” and “relaxation and recreation” were the most important destination attributes and travel motives for repeat visitors to Sabah. Concerning their perception on destination loyalty, the study revealed that respondents were loyal to Sabah, intent to revisit and recommended Sabah as a holiday destination.

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