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  • 标题:به كارگيري تكنيك دلتا با رويكرد فازي جهت شناسايي موقعيت راهبردي بنگاه ها: مطالعه موردي شركت هاي ارائه دهنده خدمات اينترنتي
  • 作者:دكتر محمد رضا مهرگان ; حسين صفري ; دكتر فريدون قاسم زاده
  • 期刊名称:Management Knowledge
  • 印刷版ISSN:1019-3871
  • 出版年度:2002
  • 卷号:57
  • 出版社:University of Tehran
  • 摘要:

    Current managers have found that strategic management is a necessity for working in the complex and chaotic environment. Strategic management is defined as the process of formulating strategy to attain long-run goals in the variable conditions. This process includes three stages: formulating, implementing, and evaluating strategy. In the first stage, two main activities are usually conducted: strategic positioning and strategy defining. This paper concentrates on the first activity; strategic positioning. There is a four- stage technique called “Delta Technique” that points out the strategic position of a special firm. Delta Technique steps are: fuzzy test of hypothesis for Delta model variables, prioritization of the accepted variables through Fuzzy Analytic Hierarchical Process, plotting radar graph for three strategies of Delta Model, and determining the strategic position in a three dimensional plot. Finally this technique is tested in the Internet Service Provider (ISP) industry of Iran.

  • 关键词:Strategic Position ; Fuzzy AHP ; موقعيت راهبردي ; فرايند تحليل سلسله مراتبي فازي ; مدل دلتا ; Delta Model
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