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  • 标题:Development of Communication Tools in 2010 and 2011 and their Future (According to views of communication experts)
  • 作者:Amir Masoud Amir Mazaheri ; Maryam Salimi
  • 期刊名称:Global Media Journal : Persian Edition
  • 印刷版ISSN:2008-0468
  • 出版年度:2011
  • 卷号:6
  • 期号:2
  • 页码:1-29
  • 出版社:University of Tehran Electronic Journals Database
  • 摘要:

    The main purpose of this study is to identify factors and conditions affecting the development of modern communication tools and to study their future based on viewpoints of communication experts. The present study is based on an assumption (existence of a relationship between social events and movements in 2010 and 2011 and development of communication technologies) and six key questions about factors and conditions influencing the development of communication tools in the above-mentioned years, their extent of importance in affecting the developments, the future of old communication tools, news gate-keeping, the next human society and its features, and challenges and opportunities facing human beings. This study is based on internet survey, interviews, and library research. It analyzes the opinions of experts both at home and abroad. One of its findings is that special conditions and technological developments have had greater impact on developments of communication tools and creation of movements in 2010 and 2011. From a foreseeing perspective (without any clear vision of the future), developments in technology and communication tools will face human beings with the next human society (possibly called meta-networked, free, pure human-machine society, and virtual space). It is a society which is characterized by convergence of old and new communication tools, a fundamental change in the concept of news gate-keeping, increased participation of sender in information sharing and social changes, and development of virtual communication. With a positive view to this future, which can be called Third Media Age, we can say that prerequisites to enter this future include long-term planning, improvement in media knowledge and literacy, and synchronizing culture and law with technological developments.

  • 关键词:communication tools ; news gate-keeping ; audience-orientation ; sender-orientation ; audience's participation in media
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