摘要：The research study explores the phenomenon of increase in the use of online medium for textbook sales. The study uses the basics of commerce transactions, incorporating them into a model to explain their effects on different mediums of textbook sale. The study uses theoretical approach in explaining the influence of advantages and disadvantages of each medium on transactions occurring through it. The study designs two different models each representing a single medium. The method of flowchart analysis is used to describe the various processes occurring in each medium and transactions are incorporated at the point of sales in both the models. Overall the study concludes by explaining the theory behind the growth of online medium when compared to other mediums.
关键词：Commercial transactions; online retail; brick and mortar store; used book sale;business to business transactions; business to consumer transactions; and consumer to consumer;transactions.
