摘要：Product bundling is largely discussed in from the pricing and consumer value perspectives. The literature lacks theoretical and empirical research investigating operational and supply chain implications of bundling in the bundle are delivered through supply chains bundling strategies from a supply chain in the bundle and supply chain combinations inefficiencies in the bundling chain article.
关键词：Bundling; supply chain;Journal of Management and Marketing Research;What is the right supply chain;framework;Ahmet Ozkul;University of New Haven;the economics and marketing literature;while the;chains. The purpose of this study is to;standpoint. It is hypothesized that mismatching product;may result in costly capacity and invent;chain. A framework and set of propositions are provided;forecasting; flexibility; Bullwhip; capacity; inventory
