摘要：The Uses and Gratifications literature is replete with numerous scales measuring people’s motives for media-related activities as far flung as watching television, using the Internet, listening to radio. Factor analyses were performed in order to reduce scale items into relatively homogeneous factors with descriptive names. These factors were then used to better describe user motives for consuming the particular medium, particular behavior. This study reports the to measure what uses and gratifications readers derive from reading books. An Exploratory Factor Analysis and Confirmatory Factor Analysis were performed to result being four factors that account for approximately 70 applications and implications are provided.
关键词：books; reading; uses; gratifications; EFA; CFA
