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  • 标题:How small businesses master the art of competition through superior competitive advantage
  • 本地全文:下载
  • 作者:Martin S. Bressler
  • 期刊名称:Journal of Management and Marketing Research
  • 印刷版ISSN:1941-3408
  • 电子版ISSN:1941-3408
  • 出版年度:2012
  • 卷号:11
  • 出版社:Academic and Business Research
  • 摘要:Identifying and developing the most critical activities for a new business venture. The the typical small business owner, as the process can often be both Developing competitive advantage businesses operating in industries where many other businesses already compete some new entrepreneurs lack an importance of developing sustainable competitive a In some instances, new business vent business could have reasonable chance for success. compete with bigger competitors while f key to business success is to open their business and customers will rush to purchase their products and services. In this paper, business strategy and offers a model approach that business resources and strengths to increase their likelihood of success.
  • 关键词:small business; strategy; competitive advantage
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